25 guides
What we tell clients, written down.
Practical guides on building, running and growing a Shopify store. Free, no sign-up.
Growth · 12 minMarketplaces vs Your Own D2C StoreAmazon, Flipkart, Myntra and quick commerce versus Shopify: the real take rates, what each channel gives and takes, and a plan by stage rather than a side to pick.Read the guide Shopify maintenance · 10 minShopify Flow: Automations Worth BuildingFree on every plan. The twelve workflows a D2C store should run, what needs the Grow plan, and how to keep automations from turning into logic nobody remembers.Read the guide Shopify development · 11 minCustomer Accounts and Loyalty on ShopifyLegacy accounts were deprecated in February. Passwordless login, what breaks in your theme when you switch, and how to run loyalty and store credit on the new accounts.Read the guide Growth · 12 minReturns and Reverse Logistics on ShopifyReturn rules, self-serve requests, exchanges and store credit, and the reverse-pickup reality for Indian brands. Cut cost per return without touching conversion.Read the guide Shopify development · 11 minDiscounts After Scripts: Shopify FunctionsScripts stopped running on June 30. What native discounts cover, where Functions take over, and the Plus gate nobody mentions until the quote arrives.Read the guide Growth · 13 minEmail and SMS Deliverability for D2C BrandsUnauthenticated bulk mail is now rejected, not filtered. What SPF, DKIM, DMARC and one-click unsubscribe require, plus SMS rules in India and the US.Read the guide Shopify development · 12 minSelling Wholesale on Shopify: B2B for D2CNative B2B is no longer Plus-only. Companies, catalogues, terms and quantity rules, and how to retire the customer-tag workaround.Read the guide Growth · 14 minShopify Subscriptions: The Retention MathThe month-one cliff, the third of churn caused by failed cards, and the fixes that hold once signups stop being the problem.Read the guide Growth · 15 minGoing Global on Shopify: Markets and DutiesHow to open your first international market without doorstep duty bills, and why Managed Markets is closed to Indian brands.Read the guide Shopify development · 13 minHorizon or Dawn: Should You Migrate?Horizon is a new theme architecture, not a reskin. What nested blocks change, why there is no migration button, and who should actually move.Read the guide Shopify development · 13 minAccessibility Compliance for D2C StoresThe European Accessibility Act applies to anyone selling to EU consumers. What compliance actually means for a Shopify store.Read the guide Growth · 13 minThe BFCM 2026 Readiness PlanBlack Friday is 27 November. A week-by-week plan from September: what to fix, what to build, and when to freeze the code.Read the guide Growth · 14 minCutting COD Returns and RTOCOD drives most of the RTO loss for Indian D2C brands. The checkout, address and post-order fixes that move orders to prepaid.Read the guide Shopify maintenance · 12 minThe Shopify App AuditMost stores pay for apps they no longer use, twice: in subscriptions and in load time. How to cut both without losing features.Read the guide Shopify maintenance · 14 minFixing INP on ShopifyINP is the metric most stores fail. What causes it, how to find the culprit in your app stack, and the fixes that hold.Read the guide Shopify development · 15 minHeadless vs. Theme: What D2C Brands NeedHeadless costs 8 to 10x more in year one. When that's worth it, when it isn't, and the honest scorecard for deciding.Read the guide Shopify development · 15 minWhen to Upgrade to Shopify PlusThe real 2026 revenue threshold, and the June Scripts deadline that forces a checkout rebuild regardless of revenue.Read the guide Growth · 14 minIs Your Store Ready for AI Shopping Agents?What Shopify's agentic commerce push actually changes for a merchant, and the readiness checklist before ChatGPT starts completing your checkouts.Read the guide Growth · 16 minHow D2C Brands Get Recommended by AI SearchWhy AI-attributed orders on Shopify are up 11x, the four signals ChatGPT and Perplexity actually use, and the audit that gets you cited.Read the guide Growth & analytics · 6 minGA4 + Shopify: The Analytics Setup Most Brands MissInstalled doesn't mean configured. The checklist that fixes mismatched numbers between Shopify, Meta and Google.Read the guide Growth & CRO · 7 minA CRO Audit Framework for D2C Shopify StoresThe seven places conversion actually leaks on a Shopify store, and how to check each one without buying another app.Read the guide Shopify maintenance · 5 minHow Fast Should Bug Fixes Turn AroundA severity framework for turnaround time, and the questions worth asking before you sign a retainer.Read the guide Shopify maintenance · 6 minWhat a Shopify Maintenance Retainer Should IncludeThe scope, response times and ownership questions worth asking before you sign an agency, freelancer or in-house hire.Read the guide Shopify development · 6 minSigns Your Store Needs a Rebuild, Not a RedesignFive signs the problem is under the theme's hood, not just how it looks, and what a rebuild actually involves.Read the guide Shopify development · 7 minThe Shopify Replatform ChecklistWhat to lock down before you migrate: data, apps, redirects and the cutover plan, with the questions that catch most stores out.Read the guide