Straight answers for D2C founders running Shopify.
No gated PDFs, no email wall. What we tell clients on a call, written down so you can act on it before you book one.
The Shopify Replatform Checklist
What to lock down before you migrate: data, apps, redirects and the cutover plan, with the questions that catch most stores out.
Read the guide
Signs Your Store Needs a Rebuild, Not a Redesign
Five signs the problem is under the theme's hood, not just how it looks, and what a rebuild actually involves.
Read the guide
What a Shopify Maintenance Retainer Should Include
The scope, response times and ownership questions worth asking before you sign an agency, freelancer or in-house hire.
Read the guide
How Fast Should Bug Fixes Turn Around
A severity framework for turnaround time, and the questions worth asking before you sign a retainer.
Read the guide
A CRO Audit Framework for D2C Shopify Stores
The seven places conversion actually leaks on a Shopify store, and how to check each one without buying another app.
Read the guide
GA4 + Shopify: The Analytics Setup Most Brands Miss
Installed doesn't mean configured. The checklist that fixes mismatched numbers between Shopify, Meta and Google.
Read the guide