Problems on sale day get fixed on sale day.
We already know your store. Replies in under 2 hours.
Shopify development for D2C brands
Shopify stores built to sell without stopping.
We design, build and run Shopify for D2C brands. You work directly with the engineers.
0 mindowntime on Miduty’s migration
< 2haverage response time
Trusted by 60+ D2C brands
100+Stores and sites delivered
₹500Cr+Revenue across client stores
60+Clients, most still with us
< 2hAverage reply on working days
Build it. Then keep it running.
Two services, one team.
Build
New stores and migrations
New stores and platform moves, with sales and search rankings protected.
DesignMigrationSEO preservationZero-downtime launch
Plan a build 
Ongoing Shopify engineering
Fixes, speed, releases and launches, by a team that knows your store.
Bug fixesSite speedNew featuresSale-day cover
Discuss a retainer 23:00
Support until 11pm IST, six days a week.
3.5 yrs
Miduty’s retainer to date, and counting.
Also available
WebflowUI/UX designPerformance marketingCRO and analytics
Why brands move to us
Three problems we hear most, and how we solve them.
You speak to engineers, not account managers.
The person on the call is the one doing the work.
Migrations happen without pausing sales.
Miduty moved at up to 500 orders a day. Zero downtime.
Selected work
Stores we built, and stores we still run.
Health and wellbeingMigrated at up to 500 orders a day. Zero downtime.Read the case study 
Ethnic wearMerchandised around every wedding season.Read the case study 
Consumer health techA new category, explained on a fast store.Read the case study 
JewelleryTiered discounts that hold up at checkout.Read the case study 
How we work
Clear scope and price before work starts.
Introductory call
30 minutes with Suvam on what your store needs.
Scoped estimate
Priced on your real store, catalogue and apps.
Build and launch
Built on a copy, launched once fully tested.
Ongoing support
Most clients keep us on long after launch.
“We don’t even think twice, we just call them.”
“Looking back, working with them was one of the best decisions we made.”
“They feel like a part of our team now.”
“It’s such a relief to work with a team that understands urgency.”
Common questions
How much does a Shopify migration cost?
It depends on your catalogue, apps and custom logic. We scope against your real store and give you a specific number before work starts.
What does a maintenance retainer include?
Fixes, speed work, releases and late-night saves, handled directly by our engineers. Average reply on a working day: under 2 hours.
Will my store go down during a migration?
No. We build on a separate copy, test everything, then cut over. Miduty moved at 400 to 500 orders a day with zero minutes of downtime.
Do you only work with Indian brands?
No. We are based in India and work with brands worldwide, Monday to Saturday, 9:00 to 23:00 IST.
Do you do more than Shopify?
Yes: Webflow, UI/UX design, performance marketing, CRO and analytics. Shopify is where most of our work is.
How fast do you fix things on retainer?
Our average response on a working day is under 2 hours.