Atovio. A new category, explained on a fast store.

Atovio builds wearable air purification for Indian air: the atovio Pebble, an N99 mask, nasal strips and clean-air kits. The technology has been tested at IIT Kanpur's National Aerosol Facility, and the brand has been covered by The Times of India, Business Standard, Hindustan Times and India Today.

We run Shopify development and ongoing management on their store.

This is a hardware brand selling a category most people have not bought before, so the store carries more explanation than a typical D2C catalogue: how the technology works, what the testing means, what a filter replacement cycle looks like.

Our job is to keep that weight of content from slowing the store down: the technical story stays readable, the product pages stay fast, and the press coverage does its work near the top of the page rather than buried.