Invogue is a premium shapewear brand for women: bodysuits, shapers, shaper shorts, lingerie and shapewear swimwear. The brand appeared on Shark Tank India season 5 and runs a collaboration with Malaika Arora alongside its own retail presence.
We handle Shopify development and ongoing management on the store.
What we did
Shapewear is bought on fit, and fit here has several axes at once: cut, compression level, and size well into plus. A single flat catalogue makes that impossible to shop.
We built the storefront so the same catalogue can be entered by category, by compression and by cut, so a customer who knows what she needs can get there in one step instead of filtering her way through everything.
