Oxie Nutrition

About the project

Oxie Nutrition is a fast-growing health and wellness brand offering clean-label nutritional products: Alpha Shakes, protein bars and peanut butters. Known for quality and innovation, Oxie serves a new generation of health-conscious consumers in India.

We've managed Oxie's website since August 2023, keeping it technically robust and visually aligned with an evolving brand.

Our approach

Alongside maintenance and enhancements we support their performance marketing, optimising conversions and steering strategic growth. The focus has been improving both the user experience and the direction of the site to reflect Oxie's premium positioning and pace.