Suroor. Four fragrances, each given its own stage.

Suroor is a luxury fragrance house out of Jalandhar, Punjab, selling long-wear unisex perfumes under the line "let your aroma speak". The range is deliberately tight: four numbered fragrances, each with its own profile.

We handled design and Shopify development on the store.

Scent is the one thing a website cannot show you, so the design had to carry the product on mood instead of specification: dark, quiet, high-contrast, with the bottle doing most of the work.

With only four products in the range, we treated the storefront as a set of four considered pages rather than a grid to be filled. The site sells the difference between the fragrances, because that is the actual decision a customer is making.