Miduty's transformation from PalakNotes wasn’t just a rebrand—it was a high-stakes operation. Their website was already live, receiving 400–500 orders a day, so any downtime or data loss was not an option.

To make this transition seamless, we built the new Miduty website on a separate Shopify instance under a different URL. This allowed us to develop and test everything without interrupting ongoing customer activity. Once the new site was ready, we carefully planned a real-time migration—transferring customer data, order history, blog content, and everything else down to the last byte.

We also handled URL redirection and backend reconfiguration to ensure zero drop-offs, no broken links, and full SEO continuity. On launch day, August 6th, our team started at 8:30 AM and worked past midnight, ironing out every glitch and ensuring a successful switch. The result? Miduty hit its highest-ever revenue on launch day—and the site didn’t miss a beat.

Today, our relationship with Miduty goes beyond a typical client-agency engagement—we operate as one team. We’re proud to have built something robust, reliable, and revenue-generating from day one.